Clínica LEAL®
We developed the entire concept for Clínica Leal with the aim of maximizing the brand’s value. Our goal was to create a conceptual framework that would highlight the connection between the clinic and its patients, which guided the creation of the “Side by Side” concept.
In total, three different concepts and logos were created, all of which were approved. After some application studies, the one preferred by Dr. Daniela Leal and her team was chosen.
Art Direction Beto Gozzo
Architectural design Contemporare Arquitetura
O logo nasce da tríade conceitual que une elementos inerentes à marca e que espelham a persona da Dra Daniela Leal.
ELO - União e compromisso entre médico e paciente e tecnologia e afeto;
SIGNATURE (Griffe) - Denota o trabalho que se destaca e incorpora tratamento especializado;
JÓIA - Elemento que reflete o resultado de um processo, a jóia lapidada também representa o paciente. Máximo Valor.
2 Chamas
Clínica
Elevação
Continuidade
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